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Boston University PRSSA

Philanthropic. Boring. Lack of funding. These are the most common responses I received when asking a few people what words came to mind when they heard nonprofit PR.  Some people have trouble understanding why I want to go into the nonprofit industry with my PR education when there are many other sectors of PR that would provide fatter paychecks for the same, if not less, amount of work. While this point is valid, my reasoning for ignoring it lies in the culture of nonprofit PR: it is fast-paced, passion-driven, and meaningful work.  Four reasons illustrate this point:

  1. Nonprofits hire interesting people. There is simply something to be said about the type of people who dedicate their career to a higher cause. Some people believe that nonprofit PR is something you might go into when there are no options; this is a misconception. Nonprofits tend to hire fewer people and…

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This entry was posted on March 31, 2013 by .


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